Direkt zum Hauptbereich

Where is our review culture ?



It's all about sales and marketing, but where has our hard-facts review culture gone ?
This is a question, I ask myself since some month, because I have the subjective feeling(post-truth!:-p), that since some years we celebrate more the new things, ideas and visions and forgot to focus on old-school reviews.
Sometimes are reviews a proof for great business strategies and you can learn from it for the future. Sometimes it's better not to look back or to the facts and figures, because it will bring a bigger damage to daylight you better hide.
The older I get, the more I like numbers and facts. Real numbers, provable numbers, because this is the only way, to learn something in a honest, realistic way, especially in these times of post-truth and subjective feelings you meet in social media.
On the other hand, I think, that this kind of review culture is going to decline, because it's not sexy to be beaten by hard facts in the end. Facts are a kind of control authority, like daddy and mommy, when we were young, who told us, if something was wrong or right. So facts will punish or reward you.
In these fast social media times, with a lot of information raining down to us per second, we are more used to look forward, than stop and have a look back and learn from our mistakes or control fake numbers.
A failure culture has become sexy in a way, that I am not sure about, if it goes in the right direction, because failures has to be made, but not to be celebrate. It's not cool to make a mistake, but you can learn from it, if you aware of it.
Marketing without hard facts is like a cheap lie or gambling for the future, hoping it will work. Producing facts and review them is a lot of work and time-consuming and who wants to spend time for something, you get in the end punished for ? ;-) So better do not look to the details and the fine print, it's not good for your eyes.
I a m not talking about finance industry, but about all other industries, where you sometimes fake the balance sheet for better sales and marketing noise, because the crowd would not control the numbers, they are just believers(from Justin Bieber) and you all know, where 'just believing' has let to in history...
Maybe I am just to focused to my experiences from our emotional Marketing-HR-Headhunting-Consulting-Industry, but maybe there are also more examples from you outside about this 'decline of the facts and review culture' ?!
Would be nice to get some short examples here and don't forget, I like hard-facts! :-)
Happy Tuesday from Vienna,
Thomas

Beliebte Posts aus diesem Blog

The Generic Breadhunter Ads 2017 - Another New Book

This is a Manifesto of Generic Advertising from the last 5 years, the generic Breadhunter Ad Campaign as Coffee-Table-Art-Book from November 2017. It's not an important book, but it's essential, if you are sick of the generic marketing campaigns everywhere on social media and in print.
This picture book is a inspiration to be more creative in social media ads and marketing as well. We have to stop this generic bullshit and concentrate on real, intelligent ads plus on our work too.  I would love to see my campaign on billboards around the world, :-p, maybe someone will do it... Find more Information here. Greetings from Vienna, Thomas Zahlten PS: Available from 27th of November 2017 at Amazon and everywhere in bookstores.

Baby-Boomer, Generation X und Millennials, der einzige Unterschied ist der Fokus, gespielt haben alle

Guten Morgen, hier nun die letzten Gedankenspiele zu diesem Thema, dann sind wir glaube ich durch damit. Wie die Überschrift schon sagt, unterscheidet diese 3 Gruppen eigentlich nur der Fokus, sowie vielleicht die technischen Möglichkeiten, der Spiel und Spassfaktor war und ist der gleiche, nur eben mit und ohen Social Media. Ich denke, um diese 3 Arten zu verstehen und was sie bewegt, ist es wichtig sich nochmal die jeweiligen Zeiten ins Gedächtnis zu rufen, als diese 3 Gruppen zwischen 20 und 30 waren. Dann wird ganz klar, dass diese Zeiterscheinungen unterschiedliche Ziele hatten, die alle mindestens so viel Spass gemacht haben, wie das Gründen eines Startups, nur erreicht letzteres seit einiger Zeit die größte Beachtung, weil es mit Arbeit zu tun hat und wichtiger erscheint, als vielleicht die Trends und Ziele der Baby-Boomer und Generation X. Die folgenden Kurzcharakteristika, helfen vielleicht etwas beim Verständnis, auch wenn man über dieses Thema auch eine Doktorarbeit schreibe…

Headhunting is like Fine Arts and Rocket Science, Mass Recruiting is the modern job slavery and like fast-food

Yes, there was a blog post about this 1 year ago by BREADHUNTER, but I think during these times, you can't talk enough about this topic to open people's mind and attitude about it. If HR departments and companies understand the difference of this topic, I am sure the quality of the right, fitting candidates will rise and you have in the end engaged and happy employees, instead of just another filled position with a bread-and-butter-worker. In times where professions are diluted by adventurers, executive search and headhunting came to a professional level like a real-estate-agents. Everybody does it, from housewives to financial-services sales freaks or ex-car salesmen. Because you have no seal of quality our industry was flooded by everyone who had no idea, which job he can do, so let's became a recruiter. Ok, now to the difference of the fine arts of real headhunting, which is also like cooking with a lot of spices and high-quality ingredients vs. fast food. In traditional job…